Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the practice of making your content easy for AI systems like ChatGPT, Claude, Perplexity, and Google AI Overviews to find, understand, and cite when answering a user's question. It builds on SEO fundamentals but optimizes for being quoted inside an AI-generated answer rather than ranking in a list of links.

Question 2

How is the GEO Score calculated?

Accepted Answer

You write the actual questions your customers might ask an AI, in the languages you target. GEO is first sends each question to Claude, ChatGPT, Perplexity, and Gemini, then shows you the full response from each engine, whether your brand was mentioned, and where in the answer — first, further down the list, or not at all.

Question 3

Which AI engines does GEO is first support?

Accepted Answer

Claude, ChatGPT, Perplexity, and Gemini today. An engine without a configured API key is simply skipped, not treated as an error.

Question 4

How is this different from a traditional SEO tool?

Accepted Answer

Traditional SEO tools measure ranking position in search engine results. GEO is first also runs a technical SEO audit, but adds GEO Score tracking — a separate, AI-specific measurement of whether generative engines actually cite your brand when answering relevant questions.

Question 5

Do I need to provide my own AI API keys?

Accepted Answer

No. Keys for GEO Score are configured centrally by your workspace admin — you never need to bring your own.

Question 6

Can I invite my team?

Accepted Answer

Yes. The account owner can invite teammates by email from Settings → Team. Invited members share access to every project in the workspace and can create, edit, and run analyses on any of them.

Question 7

How does competitor tracking work?

Accepted Answer

Add a competitor's URL to a project and GEO is first crawls their public pages, extracts the topics and questions they cover, and makes that available as direct input when you generate your own content suggestions — so you can close real gaps instead of guessing.

Question 8

Is my data private?

Accepted Answer

Yes. Projects belong to your workspace only — no other account can see your projects, competitors, or GEO Score results. Team members you invite see exactly what you'd expect: everything in your shared workspace, nothing from anyone else's.

Question 9

What's a 'cocoon'?

Accepted Answer

A semantic cocoon is a topical content cluster — a group of related articles built around one clear subject, structured so AI models can parse and cite it easily. GEO is first can suggest new cocoons based on gaps versus your tracked competitors.

Frequently asked questions

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Frequently asked questions

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