Blog
Notes on Generative Engine Optimization, AI visibility, and technical SEO.
GEO vs SEO: What's the Difference and Do You Need Both?
GEO and SEO overlap more than they compete. Here's how they differ, where they reinforce each other, and why most sites need both.
How ChatGPT, Claude, and Perplexity Decide What to Cite
A look at how generative AI engines select and cite sources when answering a question, and what that means for the content you publish.
What Is GEO (Generative Engine Optimization) and Why It Matters
A plain-English introduction to Generative Engine Optimization — what it is, how it differs from SEO, and why it's becoming critical as more people search through AI instead of Google.
What topics does this blog cover?
Generative Engine Optimization, AI visibility, and technical SEO — practical explanations of how AI answer engines work and how to structure content so they can cite it accurately.
New to GEO? Where should I start?
Is GEO going to replace SEO?
Do these articles apply to AI engines other than Claude, ChatGPT, Perplexity, and Gemini?
Are these articles written by AI?